Lodging Tax Advisory Committee Meeting

Calendar Date:
Friday, October 14, 2016 - 8:00am

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Agenda:
Agenda:

Welcome & Introductions

Approve Minutes of October 14, 2016

Review Grant Applications

  • Visit Vancouver- South Sound Marketing
  • Visit Vancouver- Day Travel Marketing
  • Visit Vancouver- Website Upgrade
  • Visit Vancouver- Regional Tourism Ads
  • 20th Annual Wine & Jazz Festival

Funding Recommendations

Adjourn

 

Minutes:

Present:           Alishia Topper, Chair; Lee Rafferty, VDA; Jordan Boldt, Vancouver Farmer’s Market; Bruno Amicci, VDA; Anne Haller, Staybridge Suites; Kari Jonassen, Homewood Suites; Mike McLeod, Hilton; Mike Williams, Fort Vancouver Trust.

Absent:           Melinda Capen, Double Tree

Staff:                Jan Bader, Christine Smith

Welcome and Introductions

Councilmember Alisha Topper called the meeting to order at 8:05 a.m.  Lodging Tax Advisory Committee (LTAC) members introduced themselves and identified the organizations they are affiliated with.

Approval of Minutes

MOTION:  Jordan Boldt moved and Mike McLeod seconded the approval of the minutes from September 29, 2016.  Motion passed unanimously.

Grant Reviews

The Committee reviewed ten grant applications.  Applicants were invited to answer questions but there were no formal presentations.

CDM Caregiving Services (Eric Erickson)

  • Grant request for $10,000 to support the 2017 “Symbol of Freedom” fundraiser. The grant would provide funds for marketing and for a keynote speaker.

Clark County (Sally Fisher, Andrew Loescher)

  • Grant request for $48,000 for the 2017 Recycled Arts Festival.  $25,000 would be to expand the marketing of the event to reach outside the Portland Metro area.  The remaining funding would pay for entertainment, security, portable toilets and a new shuttle service.

Clark County Historic Museum (Katie Anderson)

  • Prune Festival – Grant is for $65,918 to revive the Prune Festival which was a major festival in Vancouver in the early 20th century.  Funding would cover the majority of the expenses associated with the festival including hiring a consultant to organize the event.  This is priority #1 of 2 for the Museum.
  • Marketing Campaign – Grant is for $57,495 for a marketing campaign for the Museum.  The Historical Society will turn 100 years old next year.  Funding would cover production of materials and marketing.  This is priority #2 of 2 for the Museum.

Confluence Project (Colin Fogarty)

  • Grant is for $5,700 to support a series of special events associated with the Vancouver Land Bridge.  Events would include ethnobotanical walking tours and a story gathering forum. Funding would pay for marketing materials and speaker fees.

Friends of Fort Vancouver (Mary Rose, Jane Jacobsen)

  • Grant request is for $35,000 for development of a new website that will integrate all of the services provided by the Friends including a robust e-commerce funding.   Funding would pay for a web development consultant.

Fort Vancouver National Trust (Richard Burrows)

  • Grant request is for $45,700 to create an interactive visitor tour and docent program.  Funding would cover marketing materials, equipment and consultants.

Vancouver’s Downtown Association (Lee Rafferty)

  • Mass Transit Campaign- Grant request is for $44,100 for a transit advertising campaign that would include CTRAN, Tri-Met and MAX.  Funding would cover design and ad purchase.  This is priority #1 of 3 for the VDA.
  • Flower Basket & Island Maintenance – Grant request is for $57,000 for the VDA’s flower basket program and maintenance of 12 traffic islands.  Funding would pay for a professional landscape firm to handle the program.  This is priority #2 of 3 for the VDA.
  • Walking Maps- Grant request is for $15,314 for the downtown walking maps.  Funding would pay for graphic design and to print 101,000 copies of the maps. This is priority #3 of 3 for the VDA.

Next Meeting

Next meeting is scheduled for Friday, October 21st from 1:00-3:00 p.m. There are five applications remaining to be reviewed and then LTAC will start the process of deciding on funding recommendations.

Meeting adjourned at 9:25 a.m.

Minutes:
PDF icon October 2016 (78 KB)